A force for the future.
Research revealed that our clients and the industry know us by “SGH,” so we created a logo to emphasize that. While Simpson Gumpertz & Heger is still the name of our company, it is no longer required as part of our logo. Use the full name typographically once in a communication, otherwise feel free to use the shortened version of “SGH.”
Our logo uses bold type to signify SGH’s bold thinking. The curved openings in the letters reference a force, moving through the solid, resilient structure of the letters. The connection of the letters to each other indicates unity, and bringing together multiple disciplines to create solutions. The strong cross bar in the H speaks to continually raising the bar for building performance and the industry, while the upward tilt of the notch creates forward movement with an eye toward the future. The gold diamond represents our gold standard–going above and beyond the bar we set.
The logo has one form, with different color versions that can be used on either light or dark backgrounds, plus one-color versions when the production method is more limited. The full color version is the preferred mark.