SMPS Submission

Applied Science & Research Center (Promotional Campaign)

At Simpson Gumpertz & Heger (SGH), we understand that you have to test the limits to know limits. In this spirit, our Applied Science & Research Center (ASRC) serves as the hub of this exploration for employees and clients, acting as the home of our in-house physical and digital laboratories and field-testing capabilities. These capabilities are essential to our integrated technical solutions, but in the past, we have not actively promoted them as a primary service offering. To elevate our expertise and educate clients and peers, SGH delivered a multifaceted promotional campaign to highlight the ASRC, showcase our people, and invite new audiences to see our work in action.

Below are sample materials for your review.


ASRC Video Features

For web and social, including a dynamic virtual facility tour, in-depth interviews with experts, and focused client solution stories.

SGH Applied Science & Research Center (Overview Video)

ASRC Flythrough Video

Client Solutions: Petrography

Client Solutions: Weathering the Storm



“Lab Live” Series

Live-streamed testing demonstrations and discussions in a new format to break up the monotony of COVID-era Zoom presentations. These complicated events feature presenters in several locations and invite our audience into the lab (and even into the field) to engage with staff and witness these tests.

Lab Live: Glass | Registration page

Lab Live: Wood | Registration page

Lab Live: Metal | Registration pageEmail invitation

Lab Live: Concrete | Registration page | Email invitation | Excerpt video


New Website Home

As part of a corporate rebranding and website redesign, we restructured SGH’s service offerings and raised applied science & research to the highest level as one of our five primary services.

Applied Science & Research – SGH